Casestudy: Avidity Group, Brand AquaPet

Client Profile: Small Business / Startup / FMCG / Packaged Water
Director Mr. Akash Verma, Seema Kumari Srivastava

Avidity Group is a fast growing beverages company specialized in manufacturing and distribution of packaged water, soda, carbonated fruit flavored drink, non-carbonated fruit flavored drink and other FMCG products.

Logo Design for Group company & Brand Logo Aquapet ^
As an ad agency, we had the unique opportunity to create a brand identity for a drinking water company. We knew that we had to create something that was not only visually stunning but also conveyed the purity and freshness of their product.

Bottle Design ^

Bottle Concept Initial Design ^
Our design process began with the creation of a logo that was simple yet eye-catching. We wanted the logo to be instantly recognizable and evoke a sense of cleanliness and clarity.

The brand name TM is done CLASS 32 - Drinking water, mineral and aerated waters, and other non-alcoholic drink ^

Live Business in Action ^

Design & Launch of Stationary, Broucher, Flyer, Master Templates & Presentation ^
From there, we worked on the packaging design for their bottled water, multi-pack containers. We wanted the packaging to be both functional and aesthetically pleasing. We created a label that prominently featured the brand's logo and used a minimalist design to keep the focus on the product itself.

Packaging Outer Carton Box ^

Actual Bottle in Business ^
We also implemented a digital marketing strategy that included social media, email marketing, and online advertising to help the brand reach a wider audience.

Basic Website Design for Distrubutor Information ^

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